SEO and AI search, explained in plain English.
We help businesses get more traffic, leads, and sales from Google search, AI search, AEO, and GEO, without the jargon or the agency retainer.
Not sure where to start? Try a free tool and get your answer in minutes.
Free tools
Get answers about your SEO and AI search in minutes.
Three quick, free tools for business owners. No email needed to see your results.
Should I do my own SEO and AI search?
Find out whether to handle SEO and AI search yourself, get help with part of it, or hand it off.
Take the quiz →Where should I start with SEO and AI search?
Get a step by step plan with the fixes that matter most first.
Get my plan →How much money are you missing in AI search?
See roughly what AI search could be worth to your business, using your own numbers.
Start the calculator →We Cover Every Issue
Straight answers to the four questions every owner asks
You don’t need to become a SEO / AI Search Expert. You need to know how to do it and if it is working.
In Plain-English
We answer one question: what should you actually do next to get found on Google and cited by AI.
Tools that actually work
The exact tools we use and recommend, with honest notes on who each one is right for.
DIY or hire it out
Straight answers on if you can do it yourself, what’s worth outsourcing, and how to avoid getting burned by an agency.
Turn traffic into sales
Everything here is aimed at one outcome: turning search visibility into leads and customers.
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What is organic SEO, and how is it different from paid ads?
Organic SEO is how you earn free visits from Google without paying per click. A plain-English explanation of how it works, how it compares to paid ads, and when to use each.
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How to choose an SEO company: 10 questions to ask before you hire
Ask these 10 questions before you hire an SEO company. Plain-English guide to what good answers sound like, the red flags to avoid, and what SEO typically costs.
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How to do GEO: a simple step by step guide to getting recommended by AI
A plain-English, step by step guide to generative engine optimization: test what AI says today, make your business easy to understand, show up where AI looks, and track your progress.
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How to do AEO: a simple step by step guide to becoming the answer
A plain-English, step by step guide to answer engine optimization: find real customer questions, answer them the right way, and get picked as the answer in Google’s AI summaries and voice search.
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How to do SEO: a simple step by step guide for business owners
A plain-English, step by step guide to doing your own SEO, from free setup to service pages, reviews and a simple monthly routine. No jargon, real examples.
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SEO vs AEO vs GEO: what’s the difference and which do you need?
SEO, AEO and GEO explained side by side in plain English, with one business example that shows all three, and a simple way to decide where to start.
