SEO and AI search basics

Organic SEO is how you earn free visits from Google without paying per click. A plain-English explanation of how it works, how it compares to paid ads, and when to use each.

Ask these 10 questions before you hire an SEO company. Plain-English guide to what good answers sound like, the red flags to avoid, and what SEO typically costs.

A plain-English, step by step guide to generative engine optimization: test what AI says today, make your business easy to understand, show up where AI looks, and track your progress.

A plain-English, step by step guide to answer engine optimization: find real customer questions, answer them the right way, and get picked as the answer in Google’s AI summaries and voice search.

A plain-English, step by step guide to doing your own SEO, from free setup to service pages, reviews and a simple monthly routine. No jargon, real examples.

SEO, AEO and GEO explained side by side in plain English, with one business example that shows all three, and a simple way to decide where to start.

AEO is how you get your business’s content picked as the direct answer in Google’s AI summaries, voice assistants and chatbots. Here’s what it means, with simple examples and a before and after.

GEO is how you get ChatGPT, Perplexity and Google’s AI to mention and recommend your business by name. Here’s what it means, how AI decides who to recommend, and a simple test you can run today.

SEO is how you get Google to recommend your business when someone searches for what you sell. Here’s what it means, how it works, and where to start, with real examples and no jargon.